Course Project I 12 Weeks
Role: Art Direction I Visual Design I Copy I Strategy I Research
Nicole Mitterer: Photography I Copy I Strategy I Research
We reimagined Amtrak’s brand for a course project by developing a modern, cohesive identity system. The project included a redesigned logo, typography, color palette, and branded touchpoints across digital and physical spaces. Our goal was to reflect Amtrak’s evolution as a more accessible, sustainable, and future-forward travel brand.
Course Project I 4 Weeks
Ellenos: Visual Design I Copy
Meta Quest: Visual Design I Copy
I’ve written copy and designed visuals for brands Ellenos and Meta Quest, blending storytelling with creative direction. For Ellenos, the focus was rich, inviting language and warm, vibrant visuals that reflect the brand’s
small-batch roots. With Meta Quest, the challenge was creating bold, energetic messaging paired with futuristic,
high-impact visuals to match the pace of innovation. Different worlds, same goal: make people feel something.
